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1 product of categories
Большой англо-русский и русско-английский словарь > product of categories
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2 product of categories
Математика: произведение категорий -
3 product of categories
English-Russian scientific dictionary > product of categories
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4 product
1) продукт, изделие; товар2) мат. произведение, результат умножения3) результат, итог4) pl продукция•- absolutely free product - complete regular product - fully regular product - primary forest products - product of measure spaces - product of vector spaces - scalar triple product - semiinner product - semiscalar product - triple vector product - usual inner product - vector triple productto draw off an overhead product — хим. отбирать дистиллят
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5 product category exclusivity
эксклюзивность товарной категории
Данный термин означает, что каждый спонсор имеет право использовать символику Игр только применительно к определенным категориям товаров.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
product category exclusivity
Term means that each sponsor is permitted to use the Games marks and imagery only in connection with specifically defined product categories.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > product category exclusivity
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6 product categories
SAP.тех. типы продуктов -
7 return of released categories
возвращение переданных категорий
Оргкомитет «Сочи-2014» признает и соглашается с тем, что в чрезвычайных обстоятельствах МОК может потребовать полного или частичного возвращения категории товаров и услуг для заключения соглашения с потенциальным всемирным партнером или другим международным партнером, и независимо от состоявшейся передачи Оргкомитет «Сочи-2014» соглашается незамедлительно возвратить такие категории товаров или услуг МОК при условии, что Оргкомитет «Сочи-2014» не вступил в завершающую стадию переговоров о ней в рамках программы «Сочи-2014».
возвращение переданных категорий
В особых случаях МОК может потребовать полного или частичного возвращения категории товаров и услуг для заключения соглашения с потенциальным Всемирным партнером или другим международным партнером.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
return of released categories
Sochi 2014 acknowledges and agrees that, in exceptional circumstances, the IOC may request the return of product or service categories, or part thereof, in order to conclude an agreement with a potential top partner or another international marketing partner and notwithstanding its earlier release, and Sochi 2014 agrees immediately to return such product or service categories to the IOC, provided that Sochi 2014 is not about to conclude negotiations for same with respect to the Sochi 2014 program.
return of released categories
In exceptional circumstances, the IOC may request the return of product or service categories, or parts thereof, in order to conclude an agreement with a potential TOP-partner or another international marketing partner, and notwithstanding its earlier release.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > return of released categories
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8 release of categories
передача категорий
Все категории товаров и услуг, имеющие коммерческое значение (включая без ограничений спонсорство, поставки и лицензирование), остаются у МОК до тех пор, пока он официально, в письменном виде не передаст их Оргкомитету «Сочи-2014» по просьбе последнего. МОК по своему усмотрению принимает любые решения, касающиеся передачи (или отказа в ней) любой категории товаров или услуг, а также условий такой передачи или отказа в ней.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
release of categories
All product and service categories for commercial (including without limitation sponsorship, suppliership and licensing) purposes remain with the IOC until such time as the IOC, pursuant to Sochi 2014 request, officially releases any of them in writing to Sochi 2014. Any IOC decision as to whether or not to release any product or service category and under what conditions is in the IOC’s sole discretion.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > release of categories
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9 new product development
Mktgthe processes involved in getting a new product or service to market. The traditional product development cycle, the stage-gate model, embraces the conception, generation, analysis, development, testing, marketing, and commercialization of new products or services. Alternative models of new product development fall into two broad categories: accelerating time to market models and integrated implementation models. These strive to achieve both flexibility and acceleration of development. All activities such as design, production planning, and test marketing are performed in parallel rather than going through a sequential linear progression.Abbr. NPD -
10 произведение категорий
Большой англо-русский и русско-английский словарь > произведение категорий
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11 gap analysis
Mktga marketing technique used to identify gaps in market or product coverage. In gap analysis, consumer information or requirements are tabulated and matched to product categories in order to identify product or service opportunities or gaps in product planning. -
12 selective pricing
Finsetting different prices for the same product or service in different markets. This practice can be broken down as follows: category pricing, which involves cosmetically modifying a product such that the variations allow it to sell in a number of price categories, as where a variety of brands are based on a common product; customer group pricing, which involves modifying the price of a product or service so that different groups of consumers pay different prices; peak pricing, setting a price which varies according to level of demand; and service level pricing, setting a price based on the particular level of service chosen from a range. -
13 purchase timing
марк. выбор времени покупки (принятие покупателем решения о том, когда совершить покупку)to research purchase timing behavior in two related product categories — изучать принятие решений потребителями о времени совершения покупки для двух категорих продуктов
In other cases, sales promotion may result only in changes in purchase timing among brand loyals, who may take advantage of a good deal and then stockpile the product in the home for future use.
A consumer demand model, which will consist of sub-models aimed at predicting brand choice and the purchase timing of customers.
See: -
14 sales statistics
Mktgdata relating to the sales of a particular product, service, or brand. Sales statistics include numbers and types of products sold, areas where they are sold, calls and visits made, contacts established, categories of customers, costs and time spent on sales activities, and administration. These statistics are often used in conjunction with the sales plan and for sales forecasting. They can also be used to identify areas of weakness in sales support staff and to identify areas for training. Statistics can also contribute to the identification of profitable product lines or products to abandon. -
15 future
1 noun(a) (of person) avenir m;∎ a job with a (good) future une situation pleine d'avenir;∎ there is a future ahead for bilingual people in publishing le monde de l'édition offre des possibilités d'avenir pour les personnes bilingues∎ futures (financial instruments, contracts) contrats m pl à terme; (transactions) opérations f pl à terme; (securities) titres m pl ou valeurs f pl à termefutures contract contrat à terme; futures exchange marché m à terme;futures market marché à terme;futures option option f sur contrats à terme;futures and options contrats à terme et options;futures and options fund fonds m pl investissant dans les contrats à terme et options;futures order ordre m à terme;Future Rate Agreement accord m de taux à terme;futures trading négociations f pl ou opérations à terme;futures transaction opération à termeFINANCE future delivery livraison f à terme;∎ goods for future delivery marchandises f pl livrables à terme;future value valeur f capitaliséeThe first step consists of a feasibility study for the creation of a regulated futures market for categories of fine wines. This innovative project, announced at a conference/debate organized by Paris Europlace at Bordeaux, is based on a finished product -- namely homogeneous categories of sought-after fine wines -- that is ready to be consumed. The first contract is expected to be a future on the top growths of the Bordeaux region, based on a 12-bottle case en primeur for delivery in 32 months' time.
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16 flow
поток ; процесс ; средства ; финансы ; операции ; сделки ; ? flow categories ; ? flow data ; ? flow diagram ; ? flow chart ; ? flow of consumption product ; ? flow of commodities ; ? flow of funds ; ? flow of funds accounts ; ? flow-of-funds table ; ? fl -
17 technology
сущ.1) общ. технология (область знаний, которая занимается доработкой и усовершенствованием различных научных разработок и технических приспособлений, чтобы их можно было безопасно использовать в обычной жизни и в коммерческих целях)See:2) упр. технология, техника (совокупность знаний о способах обработки материалов, изделий, о методах осуществления каких-л. производственных и других процессов с использованием машин и других технических приспособлений)construction technology — технология строительства [строительных работ\]
refrigeration technology — технология охлаждения [замораживания\]
growth of technology — технический [технологический\] прогресс
technology factor — технологический фактор; фактор технического прогресса
advanced technology — передовая технология; передовые методы
See:technology manager, advanced technology products, agricultural technology, group technology, human-centred technology, intensive technology, intermediate technology, new technology, long-linked technology, mediating technology, packing technology, product technology, Woodward's technology classification, Thompson's technology categories3) общ. методика, технология (совокупность способов и операций (процедур), используемых для осуществления какой-л. деятельности)payment technology — техника [технология\] расчетов
advanced technology — передовая технология; передовые методы
See:disruptive technology, appropriate technology, information technology, technology management, technology manager, terotechnology, Agency for Instructional Technology
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технология: совокупность знаний и методов, используемых для преобразования сырья в готовую продукцию. -
18 grade
<tech.gen> (e.g. of hardness) ■ Grad m<tech.gen> (class) ■ Klasse f<tech.gen> ■ Steigung f< build> ■ Straßensteigung fISO 9000 < qualit> (categories of materials, services etc.; e.g. of steels) ■ Anspruchsklasse f ISO 9000 ; Güteklasse f<qualit.mat> (hardness, of abrasives) ■ Härtegrad m<qualit.mat> (type or quality of product/material) ■ Qualität f ; Güte fvt <tech.gen> ■ abstufen vtvt <tech.gen> ■ einteilen vtvt <tech.gen> ■ staffeln vt -
19 category
catégorie f -
20 exchange rate risk
Finthe risk of suffering loss on converting another currency to the currency of a company’s own country.EXAMPLEExchange rate risks can be arranged into three primary categories. (1.) Economic exposure: operating costs will rise due to changes in rates and make a product uncompetitive in the world market. Little can be done to reduce this routine business risk that every enterprise must endure. (2.) Translation exposure: the impact of currency exchange rates will reduce a company’s earnings and weaken its balance sheet. To reduce translation exposure, experienced corporate fund managers use a range of techniques known as currency hedging. (3.) Transaction exposure: there will be an unfavorable move in a specific currency between the time when a contract is agreed and the time it is completed, or between the time when a lending or borrowing is initiated and the time the funds are repaid. Transaction exposure can be eased by factoring: transferring title to foreign accounts receivable to a third-party factoring house.Although there is no definitive way of forecasting exchange rates, largely because the world’s economies and financial markets are evolving so rapidly, the relationships between exchange rates, interest rates, and inflation rates can serve as leading indicators of changes in risk. These relationships are as follows. Purchasing Power Parity theory (PPP): while it can be expressed differently, the most common expression links the changes in exchange rates to those in relative price indices in two countries:Rate of change of exchange rate = Difference in inflation ratesInternational Fisher Effect (IFE): this holds that an interest-rate differential will exist only if the exchange rate is expected to change in such a way that the advantage of the higher interest rate is offset by the loss on the foreign exchange transactions. Practically speaking, the IFE implies that while an investor in a low-interest country can convert funds into the currency of a high-interest country and earn a higher rate, the gain (the interest rate differential) will be offset by the expected loss due to foreign exchange rate changes. The relationship is stated as:Expected rate of change of the exchange rate = Interest-rate differentialUnbiased Forward Rate Theory: this holds that the forward exchange rate is the best unbiased estimate of the expected future spot exchange rate.Expected exchange rate = Forward exchange rate
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